Its hard enough going to these places as a guest, but to start one from scratch or take over an existing one is a whole ‘nother ballgame. You have a lot of decisions to make: Who will you let in? What music will you play? And finally, you want to make sure you have the best commercial bar furniture money can buy so your place looks nice.
For instance, if you want to keep with the new style of clubs being crazier and more “out there”, then you need to fill your place with weird furniture. The best type of advertising for this kind of nightclub is some cool feature like a mechanical bull, which will cause people to tell their friends about your bar or pub without any encouragement from you.
But if you can’t find or afford something like a mechanical bull, that’s okay. Think about spending some extra money on the furnishings of the place itself. Carpet is a bad idea, because people will just spill alcohol on it.
But what about some nice leather couches? This type of addition to a nightclub is perfect for customers who are tired from dancing, too drunk to stand or just feel like being antisocial. Now, I’m not saying you want to encourage people to be antisocial, but when someone isn’t having fun, its better to put him on a couch and keep him drinking instead of having him get frustrated and leaving.
If you don’t like the couch idea, think about putting a bed in your bar! I know a place that did this one and the results were incredible. The visual image of the beds made people think of sex, and you can imagine what happened when you mix that with alcohol and loud music.
One thing is for sure: if you use this tactic, people will be coming back to your bar for the experience. No amount of cheap drinks or two for one specials can compare to that.